// CONTENT LOCALIZATION

From Manual Text Creation to 70% Faster Workflow: Automated Content Localization at stichd

Industry

Fashion & Fan Merchandise

Type

Content Localization

Output

Seasonal Collections

-70%

Time Savings

in the creation and localization of product descriptions

-70%

Cost Savings

through automated translations compared to traditional agencies

+11%

Revenue Growth

driven by enhanced international visibility and precise localization

// Das Problem

Initial Situation

Content creation at stichd was a long-standing bottleneck. A single employee manually created all product texts, while translations were outsourced to expensive external agencies. Consequently, content was mostly available in only one language.

Challenge

The source data from partner brands (PUMA, Tommy Hilfiger, BMW, etc.) was completely inconsistent. Seasonal launch peaks (“Spring/Summer” & “Autumn/Winter”) created immense time pressure, making deadlines difficult to meet.

Consequence

Manual processes resulted in inefficient workflows, high agency costs, duplicate content, and quality loss. This severely restricted international expansion and delayed the market launch of new products.

MANUAL SOURCE DATA

PUMA Boxer Shorts 3P CLR: sw

PUMA Cushioned Socks Col: PUMA Black

Tommy Hilfiger T-Shirt White ⚠️ Typo: balck

LOCALIZATION PIPELINE

> import_feed --raw

WARN: Unmapped color "sw" at SKU-104

ERROR: Syntax error "balck" at SKU-108

                    PIPELINE IN STANDBY...
                

RAW PARTNER FEED DATA

Col: PUMA Black

CLR: sw

⚠️ Typo: balck

SPARK

HARMONIZED STANDARD

Farbe: schwarz (DE)

Color: black (EN)

MANUAL TRANSLATION

CAPACITY EXHAUSTED

5 / 1000

⚠️ Seasonal peaks blocking launch date

AI: MASS LOCALIZATION READY

🇩🇪 GERMAN100%

✓ Completed1,000 Texts

🇬🇧 ENGLISH100%

✓ Completed1,000 Texts

🇫🇷 FRENCH100%

✓ Completed1,000 Texts

🇵🇱 POLISH85%

⚡ Generating...850 Texts

XANEVO TRANSLATION API

{
  "sku": "PUMA-SOCK-3P-43",
  "source_lang": "de",
  "translate_to": ["en", "fr"],
  "glossary": "stichd_fanwear_v2"
}

➔ PROMPT ROUTING:

                    Enforcing brand glossary. Mapping synonyms...
                    API ACTIVE

TIMBERLAND / PUMA SHOP

PUMA Cushioned Socks 3P

DE EN FR

PUMA Cushioned Socks 3-Pack in black, crafted from a premium cotton blend for daily comfort.

// The Mission

Scalable Content Automation for Global Fashion Brands

✓

Automation of content creation and translation for seasonal collections

✓

Harmonization and structuring of inconsistent product data (e.g. PUMA, Tommy Hilfiger, Scuderia Ferrari)

✓

Reduction of turnaround times and costs for international expansion

✓

Decreased dependency on external translation agencies

✓

Consistent high text quality through an integrated proofreading workflow

"

Xanevo helped us solve a major Content problem that nobody else could fix, thanks to their competent AI expertise.

GC

Geraldine Connell

Communication Strategist, stichd

// Our Approach

From Unstructured Data Feed
to Automated Localization

In close collaboration, a highly automated pipeline was established. Inconsistent raw data is cleansed and structured beforehand, processed through Textengine.io for copy generation, and subsequently proofread by native translators.

01

Analysis & Selection

Analysis of the existing system landscape and definition of technology requirements using a Control Pricing Matrix.

→ Completed in 1 month

02

Data Preparation & Spark

Implementation of Apache Spark to automatically clean and harmonize raw data, along with building a translation lexicon.

→ Implemented in 2 months

03

Implementation & QA

Setting up Textengine.io workflows for automated text generation and training translators for the proofreading workflow.

→ Fully live in 3 months

STACK

Apache Spark
Textengine.io
Google Colab
Google Sheets

Integrations

Custom Translation API
Multi-Language Lexicons
PIM Data Harmonization

Methods

Natural Language Generation (NLG)
Data Harmonization & Cleansing
Multi-stage Localization Pipeline

Challenges

Inconsistent source data from partner brands

→

Developed automated data cleansing workflows using Apache Spark

Attributes maintained in free-form descriptions rather than categories

→

Built an in-house lexicon to map unknown entries to existing sentence structures

Time pressure during seasonal collection changes

→

Established standardized, monthly scalable workflows

Apache Spark

Textengine.io

Google Colab

Data Harmonization

Content Localization

Fashion & Fanwear

Translation Workflows

Results

70% Faster Processes and Sustainable Revenue Growth.

Through the combination of intelligent data harmonization and text automation, stichd was able to reduce creation costs by 70%. Concurrently, revenues grew by 11% due to faster international store listings.

The processes run stably and can be reactivated in record time twice a year for collection changes.

Better content quality than in previous manual versions.

GC

Geraldine Connell

We chose you again because we know you are reliable and very customer-centric.

Content System

Optimized

Latency

30 Min / Cycle

-70% Time Savings

Savings

70% Lower Costs

Efficient

Revenue

+11% Growth

Fully Automated Revenue-Boosting

QA Process

Automated Translation & Proofreading

Secure

Outcome

Sustainable scaling to international markets and recurring, standardized processes for every season.

Before vs. After: How Xanevo Transformed Stichd's Content Operations

Missing

Content Creation

Manual, time-consuming copy generation

70% faster, automated workflow

Localization

Expensive, slow external translation agencies

NLG-driven translation at the click of a button

Data Quality

Inconsistent, chaotic product data

Automated harmonization via Apache Spark

Creation Costs

High budget requirements for external partners

70% cost savings

Revenue Impact

Delayed launches, limited international growth

+11% revenue growth through faster time-to-market

Content Factory (Debo Digital)

15,000 revenue transactions automated.

EISMANN

Product Data Enrichment

Automatically consolidate, map, and enrich supplier feeds.

PICARD

Content Automation (Picard)

Fully automated product texts in 4 languages using TIO & RosaeNLG.

From Manual Text Creation to 70% Faster Workflow: Automated Content Localization at stichd

Scalable Content Automation for Global Fashion Brands

From Unstructured Data Feed to Automated Localization

Analysis & Selection

Data Preparation & Spark

Implementation & QA

70% Faster Processes and Sustainable Revenue Growth.

Before vs. After: How Xanevo Transformed Stichd's Content Operations

Content Factory (Debo Digital)

Product Data Enrichment

Content Automation (Picard)

From Unstructured Data Feed
to Automated Localization