// ADVANCED AI | COMING SOON Q2 2026
Dynamic Pricing:
The Optimal Price at the Right Time, Fully Automated.
Static prices are a profitability risk in volatile online retail. With Dynamic Pricing from Xanevo (available from Q2 2026), your shop reacts in milliseconds to competitors, inventory, and market trends. Maximum margin with maximum competitiveness, without losing control over your minimum margins.
More than blind price tracking.
01
Market monitoring
Competitor tracking in real time
02
Rule-based AI
Margin protection and price anchors
03
ERP integration
Seamless data flow to SAP and co.
How does Dynamic Pricing with Xanevo work?
Dynamic Pricing is rule-based, AI-driven adjustment of sales prices in real time. The system continuously processes three data streams: competitor prices, demand signals from your own shop (clicks, conversions, inventory), and predefined business rules (minimum margin, maximum price, anchor products). On this basis the AI calculates the optimal price per product. The difference from blind price tracking: you define the guardrails, the AI optimizes within them. Data beats gut feeling, without handing gut feeling over to the AI.
// TECHNOLOGY COMPARISON
Static vs. Dynamic Prices
Aspect
Static Prices (Status Quo)
Xanevo Dynamic Pricing
Reaction time
Days to weeks (manual)
Milliseconds (automated)
Competitor Tracking
Samples, often outdated
Continuous real-time monitoring
Margin Protection
Risk through blanket discounts
Hard floors per product group
Demand Elasticity
Ignored
Built into pricing logic
Transparency
Nobody knows why X costs
Every price change traceably logged
// PRODUCT MODULES
Three modules for market monitoring, margin protection, and sync
Module 1: Real-time market monitoring
Crawlers capture prices from defined competitors on marketplaces and shops relevant to you. Data lands versioned in a pricing data lake so historical trends remain traceable. What cannot be crawled is supplemented via marketplace APIs and Idealo feeds.
Module 2: Rule-based AI with margin protection
You define the guardrails: minimum margin per product group, maximum gap to MSRP, anchor products with fixed prices, A/B test corridors. Within these rules the AI optimizes. An algorithm trying to break minimum margin gets stopped. Inventory-level awareness (managing sell-through) is built in. Transparent logic: every price change is traceable.
Module 3: ERP and shop sync
Calculated prices flow through the Legacy-to-AI Bridge into SAP, Microsoft Dynamics, or comparable ERPs. From there all channels stay in sync: shop, POS, sales quotes, marketplace listings. One central pricing truth, no channel drift.
// FAQ
Three questions we hear often about Dynamic Pricing
Yes. In B2B especially we can combine customer-specific price lists with dynamic market surcharges. Contractual prices per customer stay untouched, dynamics apply only beyond standard: campaigns, special conditions, margin optimization on open volumes.
Official rollout is planned for Q2 2026. Pilot projects start earlier so selected partners use features in advance and feed back into the final version. Get on the preview list for access to the pilot phase.
Through our Legacy-to-AI Bridge the sync goes directly into your ERP master data, so all channels (shop, POS, sales) stay in sync. No double maintenance, no drift between systems.
// DYNAMIC PRICING, PREVIEW
Secure your spot on the preview list
Dynamic Pricing launches officially Q2 2026. Pilot projects run now. If you want to be among the first users, secure your spot and get beta access plus a free pricing potential assessment of your current assortment.