// IN-DESIGN AUTOMATION
From Days to Approx. 30 Minutes: Scalable InDesign Automation at KiK
Industry
Retail / Textiles & Non-Food
Type
InDesign Automation
Output
30 Min. / Language
90%
Time Saved
in the localization of advertising materials
14
Target Countries
translated & formatted fully automatically
30 Min.
Time-to-Publish
per language including quality assurance
// Das Problem
Initial Situation
The creation of localized advertising materials, especially brochures and flyers, was previously a purely manual process at KiK. Translations, price updates, and legal adjustments were carried out in close coordination and with high-quality standards.
Challenge
However, with increasing expansion, these established processes reached scaling limits. The effort was high, processing times were long, and isolated manual errors could not always be avoided despite the utmost care.
Consequence
Without an automated solution, extending localization to other European countries was not feasible in terms of cost and time. Manual translations led to delays and inconsistent prices.
// The Mission
Scalable InDesign localization automation for 14 countries.
✓
Development of a modular automation pipeline for Adobe InDesign documents
✓
Integration of a company-specific glossary database for brand language compliance
✓
Reducing turnaround times from several days to under 30 minutes per language
✓
Automated quality assurance checks to prevent country-specific formatting errors
✓
Scalable translation to 14 European target countries without additional marketing resources
"
Xanevo convinced us with honest and competent consulting. Instead of selling us expensive solutions, they openly shared where certain AI approaches made little sense. This customer-centricity turned a small project into a major economic success for us.
Marketing Team / Project Lead
KiK Textilien und Non-Food GmbH
// Our Approach
Three phases for analysis, implementation, and sustainable quality assurance
Working in close collaboration, a hybrid automation solution was developed to localize existing Adobe InDesign files. This includes AI-supported translation of all textual content, updating country-specific prices, and automated Quality Assurance of the results.
01
Analysis & Concept
Process analysis of the structure of InDesign files and development of an automation concept with new layout guidelines.
02
Development & Integration
Development of Python logic, LLM connection (OpenAI/Gemini), and integration of the company-specific CI glossary.
03
Testing & Quality Assurance
Iterative testing with marketing feedback and setup of an automated, rule-based quality inspection.
STACK
Python Automation LogicOpenAI / Gemini LLMsCSV / Excel Data Export
Integrations
Adobe InDesign APICountry-Specific Price DatabasesCompany-Specific Glossary
Methods
Guideline-Based Layout StructureLLM-Based TranslationAutomated Quality Assurance
Challenges
Format conflicts & text overflows
→
Resolved via rule-based workarounds and semi-automated post-adjustment
Country-specific price formats
→
Implemented directly in the code via country-specific rounding & currency logic
Python
Adobe InDesign
OpenAI
Gemini
LLM
CSV
Excel
Quality Assurance
Results
From Days to Minutes: Localization at the press of a button.
By implementing hybrid automation, KiK reduced the localization effort for advertising materials from several days to approximately 30 minutes per country. The solution significantly relieved the graphics and marketing team and fostered high internal acceptance. With a central database and automated price integration, the system scales seamlessly to 14 countries.
Previously, localization took several days per month: Now the entire process runs in 30 minutes per language.
Marketing Team / Project Lead
KiK Textilien und Non-Food GmbH
Content System
Optimized
Latency
30 Min / Cycle
90% time savings
14 countries
Target countries
Scalable
30 min.
Time-to-publish
Fully automated
QA
Automated check
Secure
Outcome
Efficient and standardized layouts for all European target countries.
Manual Localization vs. InDesign Automation
Dimension
Manual (Before)
Xanevo Automation
Localization Effort
Several person-days per month
30 minutes per language including quality assurance
Error Susceptibility
Frequent manual translation errors
Minimized via automated data validation
Pricing & CI
Inconsistent price display
Uniform, CI-compliant price formatting
Scalability
Limited to a few countries
Scalable to 14 countries with a central database
Your InDesign automation could be here.
We analyze your localization process and advertising assets in a 60-minute remote workshop. The result: a concrete roadmap for automation.