Content is king. But in order to create quality content, you need to do a lot of research, and then spend a lot of time writing and editing it.
That’s where content automation comes in.
Content automation is the future of marketing. A revolutionary approach to content creation, it has the potential to transform the way we see content. It is a way to get the most out of your marketing efforts by automating the process and can be used for many purposes, like generating blog posts or social media updates for brands.
Automation can save you time, money, and resources that would otherwise be wasted on manual processes.
The benefits of content automation are numerous: you can create content faster, it can be more personalized, and it is cheaper. In this article we will go over what content automation is and how it can benefit your business.
Content automation refers to any process that involves the use of software or a computer program to generate text or other types of content on behalf of an individual or organization without human intervention. These tools are designed to help us with the content creation process by automating our workflow and some of the work that we have to do manually now. They can even provide us with valuable insights into what we should be doing next, and help us create better content by suggesting topics or even sentences for us based on our previous work.
Content may include articles, website copy like product descriptions and category pages, blog posts, social media posts, managing email campaigns, content translation, automating website updates, etc.
When it comes to the extent of automation in content creation, there are a suite of tools and platforms with varying degrees of automation. The most well-known tools use fully automated AI technology to generate text in a very short time, often a matter of minutes.
There is an additional set of solutions that marries the advantages of manual content creation with the efficiency benefits of AI technology. This approach starts with a small amount of manually written content that is then used to train the AI technology, which generates the rest.
There are 4 key advantages of using content automation:
The first advantage is that it saves time and resources. This is because you don't need to hire an army of writers anymore: you need way less human resources to crank out the same amount of content, or carry out the same repetitive marketing tasks. You’ll cut down on your review cycles, eliminate fatigue or burnout, and free up your teams to focus on higher level strategy.
Using automated content to cut your dependence on copywriters and translators or reduce the manual workload for your employees both lead to a huge advantage: you’ll spend less for more. Saving time means you save money, too! You can increase productivity and repurpose resources you’d use for manual work.
eCommerce businesses often face growth bottlenecks due to their content creation cycles - whether it’s having the copy they need for a new season or product rollout, or expanding into global markets and getting that content translated. Leveraging automation means you can work with shorter content time frames and meet the needs of your growing business.
Another advantage of using content automation is that it increases the SEO visibility of your online shop. This is because you’re able to target specific keywords and optimize your content for Google. Articles and product pages will rank higher in search engines and your brand will be more visible compared to other brands with lower quality content on their website.
Fully AI content automation tools operate based on algorithmic learning from all over the web. The process of generating content in this manner typically begins with someone entering key topics and phrases as seeds for the generator. These AI writers are becoming more popular in the workplace because they provide assistance to content writers by getting rid of writer’s block and generating content ideas at scale. However, we should not think of these AI writers as replacements for human copywriters. They just provide assistance to the content writers by getting rid of writer’s block and generating content ideas at scale.
The mixed method of content automation still uses manual text, but in a drastically reduced manner. This approach works especially well for content like product descriptions. As first steps, a short, custom foundational text concept is written by manual copywriters - including the preferred brand voice, structure, and keywords. Next, AI technology uses the text concept to generate more than 90% of the needed content.