When to use NLG or GPT-3?

If you're familiar with the world of artificial intelligence, you may have heard of natural language generation (NLG) and GPT-3. These are two of the most popular methods for generating text content, and each has its own advantages and disadvantages.

Natural Language Generation (NLG) vs GPT-3

1. Introduction

If you're familiar with the world of artificial intelligence, you may have heard of natural language generation (NLG) and GPT-3. These are two of the most popular methods for generating text content, and each has its own advantages and disadvantages.

2. NLG vs GPT3

GPT-3, is a statistical approach that uses large data sets to learn how to generate text. This flexible to use for a wide variety of text types. It is less accurate than NLG as it operates without rules.

NLG, on the other hand, is a rule-based approach that relies on a set of predefined rules to generate text. This means that it can be customized to produce very specific results i.e. product descriptions. It is able to produce very unique texts that are not rewritten from some part of the internet, like GPT-3 does. It is easier to scale to thousands of specific texts than GPT-3.

3. Use Cases of NLG

NLG has a number of use cases, including:

  • Product descriptions
  • Category descriptions
  • Generating reports
  • News reports
  • Describing trends
  • Creating marketing materials
  • Writing FAQ sections
  • Summarizing data
  • And more!

As can be seen NLG has a high usefulness especially in the area of eCommerce copywriting.

An example of this are automated product descriptions.

4. Use Cases of GPT-3

GPT-3 has a wide range of applications:

  • Generating articles
  • Create poetry
  • Tell stories
  • Come up with instagram captions
  • Write blog posts
  • Draft emails

In principle, any text can be created, but it is not always correct and structured compared to NLG.

5. Conclusion

So which approach is better? It really depends on your needs. If you need highly creative results GPT-3 may be the better choice. But if you need something that's more reliable and scalable, then NLG is the better option.

If you need eCommerce texts in high numbers NLG is definitely the right choice. After setting rules, tone-of-voice and structure once, thousands of texts are generated in seconds.

If you want to create eCommerce texts in large quantities, please contact us here.

Stacy Yee content marketing specialist

Timo Tzschetzsch

CMO & CFO

Timo is one of the founders at Xanevo and he is responsible for marketing. This mainly includes the web presence, the marketing strategy, and the social media presence. Due to his business background, he is also responsible for financial planning.

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